Bangalore is the IT capital of India and we also boast about being the startup capital (no offense to Zomato). So it is quite obvious that we also form a large community on social media. Social media these day's has come down to ranting and outraging but it still is one of the most effective ways a brand can understand its consumer sentiments. There are hardly brands these days that do not try to engage with customers. A few brands take a step further and organize meets where they get to present their product and get instant feedback. I was invited to be a part of one such meet organized by Indiblogger at the Hard Rock Cafe, where Flipkart introduced their "Image Search" feature.